A new generation of digital asset management (DAM) tools for enterprise teams.
Air Labs was founded in 2017 by 2 Stanford grads with a track record of high-profile projects focused around streaming video. Early iterations of the platform focused on consumer experiences and limitless video storage, but it soon pivoted to focusing on team collaboration around both video and photos.
I came aboard as first hire in March 2017 and immediately began a discovery process with the founders to figure out messaging and and how we wanted to position the product. For months, we researched, talked, and wrote before beginning to sketch out what a more robust digital asset management app could look like, starting with onboarding and authentication.
As more React devs came on board, we collaborated to build a custom camera, asset galleries, and collections that used in-house transcoders, plus additional UIs for adding tags, description, and other metadata.
As we transitioned to an enterprise self-service model and picked up more users, we built out the web experience which included customized Boards for presentation, dashboards, and image recognition. With enterprise came the idea of team workspaces with membership management and granular permissions.
As designs matured, our design system became more codified and I focused on issues like process, vocabulary, and communication with dev teams so that the system would facilitate handoff more easily.
Results: within 2 years, I'd developed a comprehensive design system ("Zephyr") in Figma to account for every color, type style, and UI component, which sped up feature development.
With this system, I designed complete user flows for both iOS and web. I helped recruit an illustrator to flesh out Air's branding and evolve our marketing presence. Enterprise teams loved the new app and Air continues to rapidly evolve and acquire new users.