Darren Hoyt Dot Com

Greetings I'm a designer, art director & strategist who blogs about client relations, trends, user experience, software, the media and more

ISS came to Category 4 to convert their knowledge of screening and security into a professional web presence with a design that reflected their global connections...
Read More→

About Me

Since 1998, I've built websites of all scope and size for Category 4 where I currently serve as Art Director.

This site has been featured on Design Meltdown, Smashing Magazine, Mashable, CSS Mania and Best Web Gallery.

Get in touch if you'd like to chat or find me on these other sites.

A Twitter I Would Pay For

December 20, 2008 ( 17 )

To be blunt, I’ll admit: I’ve poked fun at Twitter since the very beginning. Because it seemed like fluff, like noise, because it reduced smart people to oversharing narcissists, because it created strange, artificial, disproportionate popular kid/unpopular kid/cult leader/sheep hierarchies. I felt dorky just saying the word Twitter.

Popularity: 1% [?]

Read More→

Effectively Advertising an RSS Feed

December 04, 2008 ( 3 )

Google Reader’s popularity is surging and the number of people consuming web content via RSS readers has grown overall, but no one’s claiming RSS is a mainstream concept just yet. It’s mostly the geeks and early-adopters who know what it is and what to do with it, thus they don’t need to be sold on whether a blog offers an RSS feed…

Popularity: 1% [?]

Read More→

Dreaming of the Portable Workspace

December 02, 2008 ( 7 )

For ten years, I’ve wanted the ability to develop websites comfortably on any system. This means traveling to South America somewhere, sitting down at a public computer in a coffee shop and having all my bookmarks, RSS feeds, applications and development files available. I’m pretty picky about streamlining my workflow, so a truly portable workspace would be ideal.

Popularity: 1% [?]

Read More→
More Headlines